While Laura Bush sat reading a book, Rove gave a PowerPoint presentation on the campaign's strategy, themes and timetable.

Opening his laptop, he displayed for Bush in bold letters on a dark blue background:

PERSONA:

Strong Leader

Bold Action

Big Ideas

Peace in World

More Compassionate America

Cares About People Like Me

Leads a Strong Team

All things being equal, the president asked, when would you like to begin the campaign and active fundraising?

Rove said he wanted the president to start that February or March and begin raising the money, probably $200 million. He had a schedule. In February, March and April 2003, there would be between 12 and 16 fundraisers.

"We got a war coming," the president told Rove flatly, "and you're just going to have to wait." He had decided. "The moment is coming." The president did not give a date, but he left the impression with Rove that it would be January or February or March at the latest.

- posted by Cynthia @ 9:36 AM | | | Link |